Ever cried so hard at a movie that you needed tissues nearby?
Kleenex just teamed up with IMDb to create the Kleenex Score—ranking movies by their tearjerker potential.
This isn’t just a fun idea. It’s branding genius:
- It turns an everyday product into an emotional essential.
- It makes Kleenex part of the storytelling experience.
- It’s funny, highly shareable, and perfectly placed for visibility.
We don’t just watch movies—we feel them. And Kleenex just positioned itself as the ultimate movie-night companion.
