At NVIDIA GTC 2025, two bold moves in AI-powered brand storytelling stood out: one from Coca-Cola and another from Mars.…
Struggling to select the best video types aligned with your business goals Look no further! I dissect the main video types for your sales funnel.
Ever cried so hard at a movie that you needed tissues nearby? Kleenex just teamed up with IMDb to create…
What’s ahead for APAC marketers? Content saturation. ROI struggles. Limited budgets. If you faced these in 2024, you’re not alone.…
With Squid Game: Season 2, Netflix took promotion to the next level by expanding the series’ universe through multiple touchpoints…
An analysis of intentional, strategic, and effective digital transformation Profitable, effective, and sustainable transformation goes much further than making an…
Hollow Numbers Vanity metrics create an illusion of good results. Whilst they’re usually quite impressive numbers, they don’t provide valuable…
Whether you are a Fortune 500 MNC or a startup, every company will require some kind of marketing strategy to…
When we talk about content marketing, many of us think about the print word- long form content and articles that people read and share, or share without reading. Many forget that video is a form of content as well, delivering a higher impact because of its engaging nature that requires more than just your visual
There used to be a time when email marketing was the primary channel for internet marketing. Then social media was introduced, and it evolved to be a pretty good online marketing medium. But was it really the death of email marketing? Email marketing is still an extremely potent online marketing channel. And if you do it