Metricool recently released its YouTube Study 2026, analysing 799,718 videos from 71,177 accounts across different industries, niches and account sizes.…
Why AI is becoming your first audience For years, brands have been optimised for visibility. We refined keywords for search…
At NVIDIA GTC 2025, two bold moves in AI-powered brand storytelling stood out: one from Coca-Cola and another from Mars.…
Ever cried so hard at a movie that you needed tissues nearby? Kleenex just teamed up with IMDb to create…
What’s ahead for APAC marketers? Content saturation. ROI struggles. Limited budgets. If you faced these in 2024, you’re not alone.…
With Squid Game: Season 2, Netflix took promotion to the next level by expanding the series’ universe through multiple touchpoints…
Hollow Numbers Vanity metrics create an illusion of good results. Whilst they’re usually quite impressive numbers, they don’t provide valuable…
There used to be a time when email marketing was the primary channel for internet marketing. Then social media was introduced, and it evolved to be a pretty good online marketing medium. But was it really the death of email marketing? Email marketing is still an extremely potent online marketing channel. And if you do it
In our line of work, we’ve met many small business owners who are keen to start using content marketing to…
Almost every kind of business is jumping on the social media marketing(SMM) bandwagon nowadays, and if you haven’t yet, it’s probably time to reconsider your decision. Before you dismiss SMM as yet another internet hype, let’s look at some data provided before we help you with some guidelines on how to get started. The Data