We’ve seen the rise of UX designers. Finally, companies understand that designing a website or mobile app to optimise and…
As part of our work at Pixel Tie, we frequently come across clients who are looking for User Experience(UX) consultancy.…
After being interviewed on this matter by whatuserdo, I thought I will extend my point. It is not a secret that (pretty much) every website or another digital product is created in order to achieve some business objectives and a great UX is a tool to achieve them (unhappy users do not convert). In the
Let's say you have a website that works quite well for you, but nothing is perfect and you are aware that there is plenty of room for improvement in terms of user experience and your conversion rate. Online analytics services, such as Google Analytics, provide a lot of useful data to make sense of what
There are many convincing reasons for not basing design decisions on intuition, somebody's opinion or personal experience – it is against the core principles of user-centred design and can lead to many poor decisions (nobody reads users' minds). When so many tools for collecting data are available, it is hardly worth the risk of getting
According to the definition by Nielsen Norman Group (a leading voice in user experience field), user experience is all aspects of the end-user’s interaction with the company, its services, and its products. The total user experience encompasses more than just a user interface, thus having a team of UX professionals working at different stages of a project
We were recently working on a Gamification Interface for a client and we thought that we will share some of…
A good product fulfils a client’s needs. An effective marketing campaign fulfils a client’s wants. A great, successful product makes your client buy the product, use it, and gets them addicted. Remember the days before the invention of the computer mouse? Or the continuous scrolling wheel of the Apple Ipod? So while User Interface (UI)
So explain this fluffy idea of User-Experience(UX) to me... The basics of UX design is a big umbrella term that states how something is designed for the best experience for the user while using a product. It looks at how the human interacts with the computer and the outcome of that interaction. Imagine yourself going