At NVIDIA GTC 2025, two bold moves in AI-powered brand storytelling stood out: one from Coca-Cola and another from Mars. Both brands are pushing the boundaries of how generative AI and real-time technologies can scale creativity, personalise storytelling, and reshape modern marketing.
Mass Personalisation Powered by AI
Mars and their creative partners at T&Pm showcased how Snickers activated a wildly ambitious, AI-powered brand experience during Euro 2024 — with none other than José Mourinho.
The goal? Deliver a personalised, on-brand video experience to every football fan. At scale. In real time. With zero harmful interactions.
To do it, they built a custom generative AI engine capable of crafting thousands of unique, funny scripts using brand-safe LLMs, paired with voice + video tech to produce content in seconds.
This is what the future of CPG marketing looks like:
→ Co-creation with fans
→ Data-driven personalisation
→ Brand storytelling at industrial scale
Content Creation at Scale with AI and 3D
Meanwhile, Coca-Cola showcased how real-time 3D and generative AI are now at the heart of their creative pipeline.
From digital twins to AI-assisted creatives, they are creating high-end visuals, assets, and product stories that once would’ve taken weeks, now done in days.
They are clearly shaping what modern brand content looks like.
The tools are evolving. So should our workflows.
