Video Marketing Made Simple

Struggling to choose the right type of video for your marketing strategy?

Not all videos serve the same purpose. Some build brand awareness, others drive conversions, and some keep customers engaged long-term.

So how do you decide which one to use?
Start here — a practical guide to choosing the right video for the right moment.

How Video Drives Results

• 93% of marketers say video has given them a good ROI.
• 84% of marketers say video has directly helped increase sales.
• 88% of marketers say video helps generate leads.
• 73% of marketers create explainer videos because they are highly effective.

Disclaimer: The numbers above are based on Wyzowl’s report in which they gathered statistics by surveying 205 unique respondents in late 2024.

Brand Story video

Sales funnel stage: Awareness + Consideration
Cost: from $3,000
Average length: 60 to 90 seconds

Want to connect with your audience on a deeper level? A brand story video brings your history, values, and mission to life—turning your brand into something people feel, not just see.

Explainer video

Sales funnel stage: Awareness + Consideration
Cost: from $3,500
Average length: 60 to 90 seconds

Struggling to explain what makes your product or service unique? An explainer video breaks it down in a simple, engaging way—so your audience instantly gets it and is ready to take action.

Promotional video

Sales funnel stage: Awareness + Consideration
Cost: from $3,000
Average length: 30 to 90 seconds

Got something exciting to share? A promotional video grabs attention, builds buzz, and drives action—whether it’s for a product launch, an event, or your next big campaign.

Social Media video

Sales funnel stage: Awareness + Consideration
Cost: from $800
Average length: 30 to 90 seconds

Stop the scroll! Social media videos are quick, eye-catching, and designed to engage, spark conversations, and make your brand impossible to ignore.

Livestream video

Sales funnel stage: Awareness + Consideration + Decision
Cost: from $1,500
Average length: 30 minutes to 1 hour

Go live, get noticed. Live videos bring your audience into the moment—creating real-time engagement, authentic connections, and unfiltered brand experiences.

Product video

Sales funnel stage: Consideration + Decision
Cost: from $3,500
Average length: 1 to 2 minutes

Show, don’t just tell. A product video brings your offering to life, highlighting its features and benefits in a way that makes customers say, ‘I need this!

Testimonial video

Sales funnel stage: Consideration + Decision
Cost: from $1,500
Average length: 2 to 3 minutes

Let your happy customers do the talking! Testimonial videos build instant trust and credibility, turning real experiences into powerful reasons for others to choose you.

Presentation video

Sales funnel stage: Consideration + Decision
Cost: from $1,500
Average length: 2 to 3 minutes

Make your message unforgettable. A presentation video transforms dry slides into a visually engaging story that captivates, informs, and inspires action.

Webinar video

Sales funnel stage: Consideration + Decision
Cost: from $1,000
Average length: 30 to 60 minutes

Position yourself as the go-to expert. A webinar video helps you educate, engage, and generate leads—turning your knowledge into a powerful business asset.

Company Culture video

Sales funnel stage: Decision
Cost: from $2,500
Average length: 1 to 3 minutes

Show what it’s really like to work with you. A company culture video highlights your values, people, and workplace vibe—helping you attract top talent and build a stronger brand.

How-To video

Sales funnel stage: Consideration + Decision + Retention
Cost: from $1,000
Average length: 30 seconds to 3 minutes

Teach, engage, and build trust. A how-to video simplifies complex tasks, showing your audience exactly how to get the most out of your product or service.