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Is Your Brand AI-Readable?
Marketing

Is Your Brand AI-Readable?

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How Explainer Videos Are Made: Our Step-by-Step Process
Video production

How Explainer Videos Are Made: Our Step-by-Step Process

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AI in UX/Product Design Report
Product Design

AI in UX/Product Design Report

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Video Marketing Made Simple
Video production

Video Marketing Made Simple

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The Marketer of 2025 in APAC: What Skills Will Actually Matter?
Marketing

The Marketer of 2025 in APAC: What Skills Will Actually Matter?

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Our Explainer Video for DBS got a ‘Video of the Day’ Award at Motion Design Awards
Company update

Our Explainer Video for DBS got a ‘Video of the Day’ Award at Motion Design Awards

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Is Your Brand AI-Readable? How Explainer Videos Are Made: Our Step-by-Step Process AI in UX/Product Design Report Video Marketing Made Simple The Marketer of 2025 in APAC: What Skills Will Actually Matter? Our Explainer Video for DBS got a ‘Video of the Day’ Award at Motion Design Awards
In Marketing

Providing Relevant Content can Drive your Business

4 Mins Read
It is only one part of a success story when your marketing and SEO strategy succeeds and a user comes to your website – the user needs to stay there and hopefully become a customer or a regular visitor. A good visual design certainly helps to create a positive first impression, but only providing the
In Product Design

Data-Driven UX Design and Innovation

4 Mins Read
There are many convincing reasons for not basing design decisions on intuition, somebody's opinion or personal experience – it is against the core principles of user-centred design and can lead to many poor decisions (nobody reads users' minds). When so many tools for collecting data are available, it is hardly worth the risk of getting
In Product Design

Treat User Experience as a Mindset, Not a Department

4 Mins Read
According to the definition by Nielsen Norman Group (a leading voice in user experience field), user experience is all aspects of the end-user’s interaction with the company, its services, and its products. The total user experience encompasses more than just a user interface, thus having a team of UX professionals working at different stages of a project
In Branding

The Story Behind Interfone’s New Branding

5 Mins Read
The Brief Interfone is a Singapore registered company that provides high-quality and cost-effective voice & data roaming solutions for the enterprise, corporate and traveller markets. With an extensive network in more than 100 countries globally, Interfone works with the top mobile operators to connect customers to the best network regardless of their location. For the
In Marketing

Is Ad-Blocking a Blessing In Disguise?

7 Mins Read
Ad-blocking isn't new, but the topic gained prominence, or should I say exploded, with Apple's release of its latest iOS9. The new OS brought along ad-blocking extensions to the Safari web browser and allowed ad-blocking apps on its Apple store. There has been lots of discussion online about how ad-blocking can kill content publishers who
In Marketing

Importance of Copywriting in the Digital World

5 Mins Read
To put it simply, copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to
In Marketing

Giving your Audience what they want with Inbound Marketing

4 Mins Read
Let's face it, traditional marketing is no longer working. Faced with so much data and advertising in our everyday lives, the consumer is shunning irrelevant content and ads being pushed to their face. Do-not-call lists, switching channels during TV commercials and bulk-clearing junk emails are just some of the common ways you and I reduce
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