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To put it simply, copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to
Let's face it, traditional marketing is no longer working. Faced with so much data and advertising in our everyday lives, the consumer is shunning irrelevant content and ads being pushed to their face. Do-not-call lists, switching channels during TV commercials and bulk-clearing junk emails are just some of the common ways you and I reduce
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. - Google So what does it exactly mean for my website? Your ranking will be downgraded on mobile search if