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In Marketing

Is Email Marketing Still Relevant?

5 Mins Read
There used to be a time when email marketing was the primary channel for internet marketing. Then social media was introduced, and it evolved to be a pretty good online marketing medium. But was it really the death of email marketing? Email marketing is still an extremely potent online marketing channel. And if you do it
In Marketing

Providing Relevant Content can Drive your Business

4 Mins Read
It is only one part of a success story when your marketing and SEO strategy succeeds and a user comes to your website – the user needs to stay there and hopefully become a customer or a regular visitor. A good visual design certainly helps to create a positive first impression, but only providing the
In Marketing

Is Ad-Blocking a Blessing In Disguise?

7 Mins Read
Ad-blocking isn't new, but the topic gained prominence, or should I say exploded, with Apple's release of its latest iOS9. The new OS brought along ad-blocking extensions to the Safari web browser and allowed ad-blocking apps on its Apple store. There has been lots of discussion online about how ad-blocking can kill content publishers who
In Marketing

Importance of Copywriting in the Digital World

5 Mins Read
To put it simply, copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to
In Marketing

Giving your Audience what they want with Inbound Marketing

4 Mins Read
Let's face it, traditional marketing is no longer working. Faced with so much data and advertising in our everyday lives, the consumer is shunning irrelevant content and ads being pushed to their face. Do-not-call lists, switching channels during TV commercials and bulk-clearing junk emails are just some of the common ways you and I reduce
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