Today, more and more brands are using content as a way to draw potential customers to them. Unlike traditional advertising…
In our line of work, we’ve met many small business owners who are keen to start using content marketing to…
In a world where marketers are burning most of their budget on low return display campaigns (0.02% rate click) and…
If you subscribe to the Facebook pages of SGAG, Tech In Asia and Coconuts Media, you might have noticed that…
It is only one part of a success story when your marketing and SEO strategy succeeds and a user comes to your website – the user needs to stay there and hopefully become a customer or a regular visitor. A good visual design certainly helps to create a positive first impression, but only providing the
Let me ask you a question. How much time does it take for you to write a good piece of content? Orbit Media Studios recently did a research that included 1000+ bloggers. As per their findings, it takes anywhere between 2 to 8 hours to completely write and publish a blog post. I don’t know
Ad-blocking isn't new, but the topic gained prominence, or should I say exploded, with Apple's release of its latest iOS9. The new OS brought along ad-blocking extensions to the Safari web browser and allowed ad-blocking apps on its Apple store. There has been lots of discussion online about how ad-blocking can kill content publishers who
To put it simply, copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to
Let's face it, traditional marketing is no longer working. Faced with so much data and advertising in our everyday lives, the consumer is shunning irrelevant content and ads being pushed to their face. Do-not-call lists, switching channels during TV commercials and bulk-clearing junk emails are just some of the common ways you and I reduce
Marketing to B2B and B2C businesses may require using the same tools - traditional advertising mediums, digital ads, social media marketing - the strategies utilised should however take on a different approach, simply because your potential client inhabits disparate buying mentality. In order to make a successful sale or execute a great marketing campaign with