Lynette Tan

To put it simply, copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to
Let's face it, traditional marketing is no longer working. Faced with so much data and advertising in our everyday lives, the consumer is shunning irrelevant content and ads being pushed to their face. Do-not-call lists, switching channels during TV commercials and bulk-clearing junk emails are just some of the common ways you and I reduce
Marketing to B2B and B2C businesses may require using the same tools - traditional advertising mediums, digital ads, social media marketing - the strategies utilised should however take on a different approach, simply because your potential client inhabits disparate buying mentality. In order to make a successful sale or execute a great marketing campaign with
Almost every kind of business is jumping on the social media marketing(SMM) bandwagon nowadays, and if you haven’t yet, it’s probably time to reconsider your decision. Before you dismiss SMM as yet another internet hype, let’s look at some data provided before we help you with some guidelines on how to get started. The Data