In a world where marketers are burning most of their budget on low return display campaigns (0.02% rate click) and where automation disconnects audiences (automated tweets anyone?), content is more than ever the solution for a brand to get closer to their audience. Even if this concept isn’t new, content is and will always be king and this whitepaper will accompany you through the entire process to enable you to develop a powerful marketing tool that will become the cornerstone of your marketing strategy. The benefits of a microsite will be numerous: from targeting a different audience from your main website, to positioning your brand as an authority in your industry and increasing your community members in the region. Ready to jump on board? Let’s go!
This step-by-step guide to using a Microsite as a new lead-generation strategy will help you in many different ways:
- Target an audience that your corporate site doesn’t address directly;
- Create a gathering place that positions your brand as a contributing member of the community and build credibility immediately;
- A powerful marketing tool to communicate about your products, promotions and local events;
- Increase your community members in the region.