Understanding client's marketing needs for ideal design partnership

Société Générale des Techniques (SGT) offers high-efficiency solutions for packaging liquids. With their wide experience in plastics and their related expertise in high-tech injection moulding, they offer a constantly developing range of PET preforms, both monolayer and multilayer.

Since our first campaign with them back in 2014, the SGT found in Pixel Tie the right design partner for all their marketing needs.

From the creation of their products catalogue for SGT France as well as for their Algerian subsidiary, to a microsite for the inauguration of their new preform factory, we strive to deliver the highest quality service to serve our client's needs.

Other marketing collateral include a new brand identity for their new own plastics recycling unit "SGR", as well as an explainer video to introduce their transition to a circular economy model. Last be not least, we are also in charge of their newsletter, emails and print ads.

The industrials sector can be quite dry in term of branding and the real challenge we faced was to give the SGT's marketing collateral a refreshing identity while remaining in adequation with the expectation of the professionals in this field.