Revamping the Agent Offerings microsite to improve their journey

/ Context

PropertyGuru is Singapore’s leading online property portal. The site provides access to property and home-related products, services, news and an online property database.

As part of their rebranding effort, they approached us to revamp their Agent Offerings microsite.

Some of the issues we were asked to solve included the poor structure and navigation that resulted in a not user-friendly website. The agents were also getting frustrated due to a confusing user journey. To develop, some landing pages were either hidden behind multiple clicks or needed endless scrolling to reach all their sections.

/ Approach

Our first mission was to review the Site Map with the aim of repackaging the different pages into cohesive groups to improve the user navigation.

With the Wireframe, we were able to update the current content to help agents to better consume all types of essential information during their journey. We also implemented a mega-menu as well as a contextual navigation on each page to make their discovery easier.

In addition, we enhanced the overall look and feel during the Design stage to better suit the audience segments and to be visually aligned with their latest brand guidelines.