CLIENT
Hootsuite
SECTOR
Technology
REGION
Singapore
YEAR
2015
EXPERTISE
Digital Marketing
OUR ROLE
Strategy
Campaign
SMM
Hootsuite is the world’s most widely used social media management platform. The company was seeking for a creative agency to conceptualise and design a digital marketing campaign that would take a unique and creative approach from landing page to display in an effort to increase trials while reducing customer acquisition cost.
Keeping in mind the brand logo, we proposed a similar style for the landing page with comic-style corporate personas with their shadows wearing a super heroes' cape. Ads for the campaign were also designed to communicate the ‘superpowers’ needed by these corporate warriors to manage their social media campaigns.