Aligning a super heros campaign toward a Marvel movie launch

CLIENT
Hootsuite

SECTOR
Technology

REGION
Singapore

YEAR
2015

EXPERTISE
Digital Marketing

OUR ROLE
Strategy
Campaign
SMM

Context

Hootsuite is the world’s most widely used social media management platform. The company was seeking for a creative agency to conceptualise and design a digital marketing campaign that would take a unique and creative approach from landing page to display in an effort to increase trials while reducing customer acquisition cost.

Approach

Keeping in mind the brand logo, we proposed a similar style for the landing page with comic-style corporate personas with their shadows wearing a super heroes' cape. Ads for the campaign were also designed to communicate the ‘superpowers’ needed by these corporate warriors to manage their social media campaigns.

Hoosuite - 'Social Super Hero' Landing Page
Hoosuite - 'Social Super Hero' Facebook Ad 1
Hoosuite - 'Social Super Hero' Facebook Ad 5
Hoosuite - 'Social Super Hero' Facebook Ad 3
Hoosuite - 'Social Super Hero' Facebook Ad 4
Hoosuite - 'Social Super Hero' Facebook Ad 2

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