Contributing to educate people on financial literacy with an explainer video series

/ Context

DBS Bank Limited is a Singaporean multinational banking and financial services corporation. The brief was to produce a series of 6 explainer videos based on evergreen articles published on DBS Financial Planning Literacy. The videos needed to be educational and dynamic to bring more life to otherwise unappealing topics such as life insurance, retirement, home loan and more.

/ Approach

After a period of visual research that would be aligned with their brand image, we had to define the right tone of voice to address their target audience.

We then started the production following this workflow: script, storyboard, illustrations, voice over, animation, post-production, delivery and repeat. We delivered a total of 6 videos over a period of 1 year.

One of the main challenges was to transcribe sometimes complex subjects into an easy-to-understand story for people who do not necessary have a personal finance expertise.

/ Impact

As of today, the video series has been viewed +1,000,000 times on the brand's Youtube channel and the client renewed us for 2 new seasons.