CLIENT DBS
SECTOR Financials
REGION Singapore
YEAR 2022 - Today
EXPERTISE Video Production
OUR ROLE Pre-production Production Post-production
DBS Bank Limited is a Singaporean multinational banking and financial services corporation. The brief was to produce a series of 6 explainer videos based on evergreen articles published on DBS Financial Planning Literacy. The videos needed to be educational and dynamic to bring more life to otherwise unappealing topics such as life insurance, retirement, home loan and more.
After a period of visual research that would be aligned with their brand image, we had to define the right tone of voice to address their target audience.
We then started the production following this workflow: script, storyboard, illustrations, voice over, animation, post-production, delivery and repeat. We delivered a total of 6 videos over a period of 1 year.
One of the main challenges was to transcribe sometimes complex subjects into an easy-to-understand story for people who do not necessary have a personal finance expertise.
As of today, the video series has been viewed +1,000,000 times on the brand's Youtube channel and the client renewed us for 2 new seasons.
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We are a digital-first creative studio based in Singapore since 2014. We combine storytelling, design thinking and technology to craft digital experiences that amplify brands.
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