Educating people on financial literacy with an explainer video series

CLIENT
DBS

SECTOR
Financials

REGION
Singapore

YEAR
2022 - Today

EXPERTISE
Media Production

OUR ROLE
2D animation

Context

DBS Bank Limited, a prominent multinational banking and financial services corporation based in Singapore, commissioned us to create a series of 6 explainer videos derived from evergreen articles on DBS Financial Planning Literacy.

These videos aimed to make topics like life insurance, retirement, and home loans more engaging and educational.

Approach

Following thorough visual research to align with the DBS brand, we established the appropriate tone to resonate with the target audience.

Our production process encompassed scriptwriting, storyboarding, illustration, voiceover, animation, post-production, and delivery.

Despite the challenge of simplifying complex financial subjects for non-experts, we successfully produced six videos within one year.

Impact

The video series has garnered over 1,000,000 views on DBS's YouTube channel, prompting the client to renew our contract for 2 additional seasons.

One of our motion graphics videos was honored with the "Video of the Day" accolade by Motion Design Awards. 🌟

Art Development

DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development
DBS - Art Development

Behind the scenes

Awards

More projects