CLIENT
DBS
SECTOR
Financials
REGION
Singapore
YEAR
2022 - Today
EXPERTISE
Video Production
OUR ROLE
Script
Storyboard
Illustrations
Voice-Over Recording
Animations
Post-production
DBS Bank Limited is a Singaporean multinational banking and financial services corporation. The brief was to produce a series of 6 explainer videos based on evergreen articles published on DBS Financial Planning Literacy. The videos needed to be educational and dynamic to bring more life to otherwise unappealing topics such as life insurance, retirement, home loan and more.
After a period of visual research to be aligned with their brand image, we had to define the right tone of voice to address their target audience.
We then started the production following our usual workflow: script, storyboard, illustrations, voice over, animation, post-production, delivery and repeat. We delivered a total of 6 videos over a period of 1 year.
One of the main challenges was to transcribe sometimes complex subjects into an easy-to-understand story for people who do not necessary have a personal finance expertise.
As of today, the video series has been viewed +1,000,000 times on the brand's Youtube channel and the client renewed us for 2 new seasons.
We're thrilled to announce that one of the motion graphics videos has earned the title of "Video of the Day" by Motion Design Awards! 🌟