{"id":6702,"date":"2026-03-26T15:12:16","date_gmt":"2026-03-26T07:12:16","guid":{"rendered":"https:\/\/www.pixeltie.com.sg\/blog\/?p=6702"},"modified":"2026-03-30T15:49:15","modified_gmt":"2026-03-30T07:49:15","slug":"how-explainer-videos-are-made-our-step-by-step-process","status":"publish","type":"post","link":"https:\/\/www.pixeltie.com.sg\/blog\/2026\/03\/26\/how-explainer-videos-are-made-our-step-by-step-process\/","title":{"rendered":""},"content":{"rendered":"\n<p>Explainer videos don\u2019t need to be confusing. Here\u2019s our clear, structured, and client-approved process\u2014from brief to final delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Brief<\/h2>\n\n\n\n<p>We begin with a conversation to understand your idea, product, or service. Through research and market insights, we identify the most effective message and creative approach to ensure the video aligns with your brand and goals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/1-brief-2-1024x732.png\" alt=\"\" class=\"wp-image-6715\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/1-brief-2-1024x732.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/1-brief-2-300x214.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/1-brief-2.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2) Script<\/h2>\n\n\n\n<p>We work with you to shape the core concept before any visuals are created. Our team develops a clear, engaging script that presents your message simply and effectively, ensuring it resonates with your target audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/2-script-1024x546.png\" alt=\"\" class=\"wp-image-6727\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/2-script-1024x546.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/2-script-300x160.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/2-script.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3) Storyboard<\/h2>\n\n\n\n<p>We share moodboards to align on style and tone, then create a storyboard that maps out the script scene by scene. This ensures we agree on the visual direction before production begins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/3-storyboard-1024x667.png\" alt=\"\" class=\"wp-image-6728\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/3-storyboard-1024x667.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/3-storyboard-300x195.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/3-storyboard.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4) Illustrations<\/h2>\n\n\n\n<p>We provide 2\u20133 full-color style frames showing the final look\u2014characters, text, icons, and backgrounds. Once approved, we design all characters and environments and build the full visual story for the video.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/4-illustrations-1024x657.png\" alt=\"\" class=\"wp-image-6729\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/4-illustrations-1024x657.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/4-illustrations-300x193.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/4-illustrations.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5) Voice Over<\/h2>\n\n\n\n<p>We help you choose the right voice\u2014male or female, in the ideal tone and accent\u2014to match your message. A strong voice-over sets the pace, enhances clarity, and elevates the overall impact of your explainer video.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/5-voice-over-1024x644.png\" alt=\"\" class=\"wp-image-6730\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/5-voice-over-1024x644.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/5-voice-over-300x189.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/5-voice-over.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6) Animation<\/h2>\n\n\n\n<p>After the script and storyboard are approved, we bring everything to life through animation and motion graphics. This stage builds all visuals with careful attention to detail, ensuring the final video stays true to the concept.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/6-animation-1024x668.png\" alt=\"\" class=\"wp-image-6731\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/6-animation-1024x668.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/6-animation-300x196.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/6-animation.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Et voil\u00e0!<\/h2>\n\n\n\n<p>Your video is ready to be shared with the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/7-et-voila-1024x439.png\" alt=\"\" class=\"wp-image-6732\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/7-et-voila-1024x439.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/7-et-voila-300x129.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/7-et-voila.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-regular-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What factors affect the cost of a video?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Pricing depends on animation complexity, visual style (3D vs 2D), illustration needs, custom or stock music, sound effects, voice-over talent, video length, and delivery timeline.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-regular-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How long does the full process take?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p>Most projects take 4-5 weeks from brief to final delivery, depending on complexity and feedback rounds.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/explainer-video_c2a-v2-1024x357.png\" alt=\"\" class=\"wp-image-6736\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/explainer-video_c2a-v2-1024x357.png 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/explainer-video_c2a-v2-300x105.png 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2026\/03\/explainer-video_c2a-v2-1536x535.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5438-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"5438\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/6702#wpcf7-f5438-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"c2a-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5438\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5438-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your email<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Subject<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your message (optional)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"130\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explainer videos don\u2019t need to be confusing. Here\u2019s our clear, structured, and client-approved process\u2014from brief to final delivery. 1) Brief We begin with a conversation to understand your idea, product, or service. Through research and market insights, we identify the most effective message and creative approach to ensure the video aligns with your brand and<\/p>\n","protected":false},"author":7,"featured_media":6711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[369,335,133,371,44,331],"class_list":{"0":"post-6702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video-production","8":"tag-document","9":"tag-explainer-video","10":"tag-featured","11":"tag-script","12":"tag-video","13":"tag-video-production"},"_links":{"self":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=6702"}],"version-history":[{"count":13,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6702\/revisions"}],"predecessor-version":[{"id":6773,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6702\/revisions\/6773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media\/6711"}],"wp:attachment":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=6702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=6702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=6702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}