![\"Top](\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/08\/001-Types-Of-Website-And-App-1024x576.webp\")
<\/figure>\n\n\n\nBut here\u2019s the generational shift: younger internet users prefer social networks<\/strong> when researching purchases. In fact, across Southeast Asia, social is already the dominant choice for brand discovery<\/strong>. More than 80% of Vietnamese and Indonesian users<\/strong>, and 60%+ in Malaysia and the Philippines<\/strong>, turn to platforms like TikTok, Instagram, and Facebook before they ever search.<\/p>\n\n\n\n And despite the billions poured into paid search ads, it\u2019s still organic search that dominates website traffic<\/strong>, coming just after \u201cdirect\u201d visits. Nearly 44% of online adults<\/strong> report visiting a brand\u2019s website in the past month, far ahead of social engagement with brands.<\/p>\n\n\n\n Meanwhile, the screen landscape continues its transformation: And while 48.5% of internet users<\/strong> are \u201cexcited\u201d about AI, enthusiasm is rising more slowly than the media buzz might suggest.<\/p>\n\n\n\n What this means for brands:<\/strong> Strategy starts not with chasing hype, but with meeting audiences where they truly begin their journey.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Search still leads, but social and video define the future, especially in Southeast Asia. According to We Are Social\u2019s Digital 2025: July Statshot: globally, 80%+ of online adults still start with a search engine. But here\u2019s the generational shift: younger internet users prefer social networks when researching purchases. In fact, across Southeast Asia, social is<\/p>\n","protected":false},"author":7,"featured_media":6672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[297,46,268,315,364,352,42,363,365,10,43,18,366,44,94],"class_list":{"0":"post-6657","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-artificial-intelligence","9":"tag-brand","10":"tag-digital-marketing","11":"tag-digital-trends","12":"tag-organic-search","13":"tag-report","14":"tag-research","15":"tag-search","16":"tag-search-marketing","17":"tag-seo","18":"tag-social-media","19":"tag-social-media-marketing","20":"tag-southeast-asia","21":"tag-video","22":"tag-video-marketing"},"_links":{"self":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=6657"}],"version-history":[{"count":4,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6657\/revisions"}],"predecessor-version":[{"id":6670,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6657\/revisions\/6670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media\/6672"}],"wp:attachment":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=6657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=6657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=6657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Main](\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/08\/002-Brand-Research-Ranking-1024x576.webp\")
<\/figure>\n<\/figure>\n\n\n\n![\"Main](\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/08\/003-Brand-Research-Channels-Age-Gender-1024x576.webp\")
<\/figure>\n\n\n\n![\"Online](\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/08\/004-Brand-Interactions-1024x576.webp\")
<\/figure>\n\n\n\n
\u2022 Streaming now captures 50.1%<\/strong> of TV viewing time
\u2022 People spend 11h39 per week<\/strong> on online video, which is 14% more than TV.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/08\/005-Streaming-Share-Countries-1024x576.webp\")
<\/figure>\n\n\n\n![\"Weekly](\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/08\/006-Weekly-Time-With-Media-1024x576.webp\")
<\/figure>\n\n\n\n![\"Enthusiasm](\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/08\/007-AI-Enthusiasm-1-1024x576.webp\")
<\/figure>\n\n\n\n
\u2022 Balance search optimisation<\/strong> with social-first creative<\/strong>, especially for SEA audiences
\u2022 Don\u2019t ignore organic search<\/strong>: it remains a critical driver of website visits
\u2022 Prioritise video<\/strong> for storytelling, brand discovery, engagement
\u2022 Use AI thoughtfully<\/strong>, as an enhancer, not a gimmick<\/p>\n\n\n\n