{"id":6648,"date":"2025-04-22T09:05:47","date_gmt":"2025-04-22T01:05:47","guid":{"rendered":"https:\/\/www.pixeltie.com.sg\/blog\/?p=6648"},"modified":"2025-04-29T09:10:56","modified_gmt":"2025-04-29T01:10:56","slug":"how-ai-is-shaping-the-future-of-brand-storytelling","status":"publish","type":"post","link":"https:\/\/www.pixeltie.com.sg\/blog\/2025\/04\/22\/how-ai-is-shaping-the-future-of-brand-storytelling\/","title":{"rendered":"How AI is Shaping the Future of Brand Storytelling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At <strong><a href=\"https:\/\/www.nvidia.com\/gtc\/\" target=\"_blank\" rel=\"noreferrer noopener\">NVIDIA GTC 2025<\/a><\/strong>, two bold moves in AI-powered brand storytelling stood out: one from Coca-Cola and another from Mars. Both brands are pushing the boundaries of how generative AI and real-time technologies can scale creativity, personalise storytelling, and reshape modern marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mass Personalisation Powered by AI<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Mars used generative AI to personalise storytelling at scale\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/lNVb13mYhw4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfa5 <a href=\"https:\/\/www.nvidia.com\/en-us\/on-demand\/session\/gtc25-s71571\/\" target=\"_blank\" rel=\"noreferrer noopener\">Full session + PDF here<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.mars.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mars<\/a><\/strong> and their creative partners at <strong><a href=\"https:\/\/www.tandpgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">T&amp;Pm<\/a><\/strong> showcased how Snickers activated a wildly ambitious, AI-powered brand experience during Euro 2024 \u2014 with none other than Jos\u00e9 Mourinho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal? Deliver a personalised, on-brand video experience to every football fan. At scale. In real time. With zero harmful interactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do it, they built a custom generative AI engine capable of crafting thousands of unique, funny scripts using brand-safe LLMs, paired with voice + video tech to produce content in seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is what the future of CPG marketing looks like:<br>\u2192 Co-creation with fans<br>\u2192 Data-driven personalisation<br>\u2192 Brand storytelling at industrial scale<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Creation at Scale with AI and 3D<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Coca-Cola is massaging content creation with AI and 3D\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/JFfsv0IU3N0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83c\udfa5 <a href=\"https:\/\/www.nvidia.com\/en-us\/on-demand\/session\/gtc25-S73123\/\" data-type=\"link\" data-id=\"https:\/\/www.nvidia.com\/en-us\/on-demand\/session\/gtc25-S73123\/\" target=\"_blank\" rel=\"noreferrer noopener\">Full session + PDF here<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, <strong><a href=\"https:\/\/www.coca-colacompany.com\/\">Coca-Cola<\/a><\/strong> showcased how real-time 3D and generative AI are now at the heart of their creative pipeline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From digital twins to AI-assisted creatives, they are creating high-end visuals, assets, and product stories that once would\u2019ve taken weeks, now done in days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are clearly shaping what modern brand content looks like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tools are evolving. So should our workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At NVIDIA GTC 2025, two bold moves in AI-powered brand storytelling stood out: one from Coca-Cola and another from Mars. Both brands are pushing the boundaries of how generative AI and real-time technologies can scale creativity, personalise storytelling, and reshape modern marketing. Mass Personalisation Powered by AI \ud83c\udfa5 Full session + PDF here Mars and<\/p>\n","protected":false},"author":1,"featured_media":6650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,19],"tags":[137,362,355,358,16,360,359,361],"class_list":["post-6648","post","type-post","status-publish","format-standard","has-post-thumbnail","category-branding","category-marketing","tag-ai","tag-brand-storytelling","tag-coca-cola","tag-gtc2025","tag-marketing","tag-marketing-innovation","tag-nvidia","tag-personalisation"],"_links":{"self":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=6648"}],"version-history":[{"count":5,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6648\/revisions"}],"predecessor-version":[{"id":6654,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6648\/revisions\/6654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media\/6650"}],"wp:attachment":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=6648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=6648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=6648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}