{"id":6619,"date":"2025-03-06T12:00:00","date_gmt":"2025-03-06T04:00:00","guid":{"rendered":"https:\/\/www.pixeltie.com.sg\/blog\/?p=6619"},"modified":"2025-08-19T11:14:56","modified_gmt":"2025-08-19T03:14:56","slug":"kleenex-score","status":"publish","type":"post","link":"https:\/\/www.pixeltie.com.sg\/blog\/2025\/03\/06\/kleenex-score\/","title":{"rendered":"The Kleenex Score"},"content":{"rendered":"\n<p>Ever cried so hard at a movie that you <em>needed<\/em> tissues nearby?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kleenex.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kleenex<\/strong><\/a> just teamed up with <a href=\"https:\/\/www.imdb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>IMDb<\/strong><\/a> to create the <em><strong><a href=\"https:\/\/www.imdb.com\/features\/kleenexscore\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kleenex Score<\/a><\/strong><\/em>\u2014ranking movies by their tearjerker potential.<\/p>\n\n\n\n<p>This isn\u2019t just a fun idea. It\u2019s branding genius:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>It turns an everyday product into an emotional essential.<\/li>\n\n\n\n<li>It makes Kleenex part of the storytelling experience.<\/li>\n\n\n\n<li>It\u2019s funny, highly shareable, and perfectly placed for visibility.<\/li>\n<\/ol>\n\n\n\n<p>We don\u2019t just watch movies\u2014we <em>feel<\/em> them. And Kleenex just positioned itself as the ultimate movie-night companion.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever cried so hard at a movie that you needed tissues nearby? Kleenex just teamed up with IMDb to create the Kleenex Score\u2014ranking movies by their tearjerker potential. This isn\u2019t just a fun idea. It\u2019s branding genius: We don\u2019t just watch movies\u2014we feel them. And Kleenex just positioned itself as the ultimate movie-night companion.<\/p>\n","protected":false},"author":1,"featured_media":6623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[234,368,367,16,94],"class_list":{"0":"post-6619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-campaign","9":"tag-imdb","10":"tag-kleenex","11":"tag-marketing","12":"tag-video-marketing"},"_links":{"self":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=6619"}],"version-history":[{"count":4,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6619\/revisions"}],"predecessor-version":[{"id":6625,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6619\/revisions\/6625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media\/6623"}],"wp:attachment":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=6619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=6619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=6619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}