{"id":6598,"date":"2025-01-14T11:40:00","date_gmt":"2025-01-14T03:40:00","guid":{"rendered":"https:\/\/www.pixeltie.com.sg\/blog\/?p=6598"},"modified":"2025-04-10T12:04:35","modified_gmt":"2025-04-10T04:04:35","slug":"squid-game-netflixs-global-marketing-masterclass","status":"publish","type":"post","link":"https:\/\/www.pixeltie.com.sg\/blog\/2025\/01\/14\/squid-game-netflixs-global-marketing-masterclass\/","title":{"rendered":"Squid Game: Netflix&#8217;s Global Marketing Masterclass"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With Squid Game: Season 2, <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Netflix<\/strong><\/a> took promotion to the next level by <strong>expanding the series&#8217; universe through multiple touchpoints<\/strong> with its audiences. From local events to strategic collaborations, every initiative were designed to deepen engagement and bring the show&#8217;s world to life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Immersive experiences<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Escape games in cities like New York, Madrid, and Sydney let fans relive challenges from the show like &#8220;Red Light, Green Light.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"6606\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/sydney-819x1024.jpg\" alt=\"Squid Game - Sydney\" class=\"wp-image-6606\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/sydney-819x1024.jpg 819w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/sydney-240x300.jpg 240w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/sydney.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"6608\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/Venise-819x1024.jpg\" alt=\"Squid Game - Venise\" class=\"wp-image-6608\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/Venise-819x1024.jpg 819w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/Venise-240x300.jpg 240w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/Venise.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/paris-1024x536.jpg\" alt=\"Squid Game marketing campaign - Escape game in Paris\" class=\"wp-image-6604\" srcset=\"https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/paris-1024x536.jpg 1024w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/paris-300x157.jpg 300w, https:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2025\/04\/paris.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Escape game in Paris<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital expansion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix <a href=\"https:\/\/www.squidgameunleashed.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">added a battle royale mobile game<\/a> inspired by the series to its catalog and even launched a <a href=\"https:\/\/open.spotify.com\/show\/17KPVz435F20sE1d0GPXIu?si=0dc7e6c73ed64958\" target=\"_blank\" rel=\"noreferrer noopener\">podcast on Spotify.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Squid Game: Unleashed | Official Launch Trailer | Netflix\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/sT-WR6zdJj0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Friend or Foe - S2 Ep 7\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/show\/17KPVz435F20sE1d0GPXIu\/video?si=6d094e4ca7704e02&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creative partnerships<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brands like <a href=\"https:\/\/www.dominos.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Domino<\/strong><\/a>\u2019s in the US, <a href=\"https:\/\/www.mcdonalds.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>McDonald\u2019s<\/strong><\/a> in Australia, <a href=\"https:\/\/www.just-eat.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Just Eat<\/strong><\/a> in UK, <a href=\"https:\/\/www.duolingo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Duolingo<\/strong><\/a>, and <a href=\"https:\/\/www.whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WhatsApp<\/strong><\/a> leveraged the phenomenon as well, rolling out unique products and campaigns for the occasion.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dominoes - Squid Games 2 Emergency Pizza Commercials (2024)\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/4WpBqy4oYeI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Duo joins Squid Game\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/o3ftECYtkf0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Player 456 is ready for Squid Game to return\u2026 are you? | WhatsApp\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/9KCajykdTaI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With over 126 million views of the second season in record time, Netflix demonstrates the power of <strong>engaging audiences with tangible experiences and immersive stories<\/strong> to extend the experience far beyond the screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Squid Game: Season 2, Netflix took promotion to the next level by expanding the series&#8217; universe through multiple touchpoints with its audiences. From local events to strategic collaborations, every initiative were designed to deepen engagement and bring the show&#8217;s world to life. Immersive experiences Escape games in cities like New York, Madrid, and Sydney<\/p>\n","protected":false},"author":1,"featured_media":6612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[234,61,23,350,349,16,348,351,347],"class_list":["post-6598","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-campaign","tag-content","tag-content-strategy","tag-digital-expansion","tag-immersive-experience","tag-marketing","tag-netflix","tag-partnerships","tag-squid-game"],"_links":{"self":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=6598"}],"version-history":[{"count":5,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6598\/revisions"}],"predecessor-version":[{"id":6626,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/6598\/revisions\/6626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media\/6612"}],"wp:attachment":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=6598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=6598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=6598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}