{"id":5387,"date":"2020-11-12T11:11:05","date_gmt":"2020-11-12T11:11:05","guid":{"rendered":"http:\/\/www.pixeltie.com.sg\/?p=5387"},"modified":"2022-09-06T23:46:35","modified_gmt":"2022-09-06T23:46:35","slug":"crisis-spawns-creativity-how-covid19-has-influenced-art-and-advertisements","status":"publish","type":"post","link":"https:\/\/www.pixeltie.com.sg\/blog\/2020\/11\/12\/crisis-spawns-creativity-how-covid19-has-influenced-art-and-advertisements\/","title":{"rendered":"Crisis Spawns Creativity: How COVID19 Has Influenced Art and Advertisements"},"content":{"rendered":"\n

Although the Great War is remembered today as a time of tragedy and hardship, it\u2019s also remembered as a time rich with influential works in creative spaces like art, music, and literature<\/a>. Advertising was no exception: emotive ads<\/a> from brands like Cadbury cemented their place in consumer\u2019s hearts for decades to come. We can observe similar creative booms over and over again in times of crisis\u2014during the Great Depression<\/a>, World War II<\/a>, and even the Cold War<\/a>.<\/p>\n\n\n\n

The modern coronavirus pandemic is no exception to this pattern. It comes as no surprise that many creatives, both independent artists and those in advertising, are changing the way they approach their work. With COVID19 at the top of everyone\u2019s minds, let\u2019s take a look at the different angles creatives have chosen to adopt.<\/p>\n\n\n\n

Displays of Solidarity<\/h3>\n\n\n\n

With lockdowns, social distancing, and having to move nearly everything online, it\u2019s been a tough adjustment. Some brands have used this as an opportunity to display solidarity with the public. Ads featuring empty streets with somber music in the background are attempts to reflect the viewer\u2019s own surroundings\u2014and feelings\u2014back at them. <\/p>\n\n\n\n

This kind of ad was most prevalent in April and May 2020, when everyone was still in the adjustment period for our new normal. In essence, brands created a solemn tone in their ads as a way to connect with their consumers by sending the message that \u201cwe\u2019re all going through this\u201d. <\/p>\n\n\n\n

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Credit Image:<\/em> Morning Consul<\/a>t<\/a><\/figcaption><\/figure>\n\n\n\n

Although this technique was useful in the short term, it soon began to feel overplayed. Consumers began to feel like they didn\u2019t necessarily need a black mirror held up to their everyday lives, and began to wish that brands would lighten up<\/a>. There’s even a supercut of all the somber ads that displays just how eerily similar they all are. <\/p>\n\n\n\n

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