{"id":4846,"date":"2017-01-10T13:50:49","date_gmt":"2017-01-10T05:50:49","guid":{"rendered":"http:\/\/www.pixeltie.com.sg\/?p=4846"},"modified":"2022-02-03T03:14:16","modified_gmt":"2022-02-03T03:14:16","slug":"using-a-microsite-to-increase-reach-convert-clients-and-build-brand-authority-2","status":"publish","type":"post","link":"https:\/\/www.pixeltie.com.sg\/blog\/2017\/01\/10\/using-a-microsite-to-increase-reach-convert-clients-and-build-brand-authority-2\/","title":{"rendered":"Using a Microsite to Increase Reach, Convert Clients and Build Brand Authority"},"content":{"rendered":"<p>In a world where marketers are burning most of their budget on low return display campaigns (0.02% rate click) and where automation disconnects audiences (automated tweets anyone?), content is more than ever the solution for a brand to get closer to their audience.<\/p>\n<p>Even if this concept isn\u2019t new, content is and will always be king and this whitepaper will accompany you through the entire process to enable you to develop a powerful marketing tool that will become the cornerstone of your marketing strategy.<\/p>\n<p>The benefits of a microsite will be numerous: from targeting a different audience from your main website, to positioning your brand as an authority in your industry and increasing your community members in the region.<\/p>\n<p>Ready to jump on board? Let\u2019s go!<\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-slideshare wp-block-embed-slideshare\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Using a Microsite to Increase Reach, Convert Clients and Build Brand Authority\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/FzHuUTriXWEIFw\" width=\"479\" height=\"511\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/RmyReyDeBarros\/using-a-microsite-to-increase-reach-convert-clients-and-build-brand-authority-70287012\" title=\"Using a Microsite to Increase Reach, Convert Clients and Build Brand Authority\" target=\"_blank\">Using a Microsite to Increase Reach, Convert Clients and Build Brand Authority<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/RmyReyDeBarros\" target=\"_blank\">R\u00e9my Rey De Barros<\/a><\/strong> <\/div>\n<\/div><\/figure>\n\n\n\n<p>This step-by-step guide to using a Microsite as a new lead-generation strategy will help you in many different ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Target an audience that your corporate site doesn\u2019t address directly;<\/li><li>Create a gathering place that positions your brand as a contributing member of the community&nbsp;and build credibility immediately;<\/li><li>A powerful marketing tool to communicate about your products, promotions and local events;<\/li><li>Increase your community members in the region.<\/li><\/ul>\n\n\n\n<p><strong><a href=\"http:\/\/www.pixeltie.com.sg\/ebooks\/using-a-microsite-to-increase-reach-convert-clients-and-build-brand-authority\/\">Download this eBook for FREE<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where marketers are burning most of their budget on low return display campaigns (0.02% rate click) and where automation disconnects audiences (automated tweets anyone?), content is more than ever the solution for a brand to get closer to their audience. Even if this concept isn\u2019t new, content is and will always be<\/p>\n","protected":false},"author":2,"featured_media":5625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,11],"tags":[116,61,38,41,117,24,118,119],"class_list":{"0":"post-4846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-web-design","9":"tag-brand-authority","10":"tag-content","11":"tag-conversion","12":"tag-lead","13":"tag-lead-generation","14":"tag-marketing-strategy","15":"tag-microsite","16":"tag-reach"},"_links":{"self":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/4846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=4846"}],"version-history":[{"count":2,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/4846\/revisions"}],"predecessor-version":[{"id":5702,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/4846\/revisions\/5702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media\/5625"}],"wp:attachment":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=4846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=4846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=4846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}