***<\/p>\n
The Case for Video<\/b><\/h3>\n
It really takes quite little to justify why businesses should include video as part of their marketing mix. Statistics from research and media agencies have shown the overwhelming success of videos :<\/p>\n
- \n
- 81% of businesses use video as a marketing tool \u2014 up from 63% over the last year. (<\/span>Hubspot<\/span><\/a>)<\/span><\/li>\n
- 6 out of 10 people would rather watch online videos than television. (<\/span>Google<\/span><\/a>)<\/span><\/li>\n
- Mobile video consumption rises by 100% every year. (<\/span>Insivia<\/span><\/a>)<\/span><\/li>\n
- 64% of consumers purchase after watching branded social videos (<\/span>Tubular Insights<\/span><\/a>)<\/span><\/li>\n
- According to <\/span>Video Explainers<\/span><\/a>, a business is 53x more likely to appear on the first page of Google results if it utilizes video on their website. The inclusion of video improves SEO, which consequently boosts a business\u2019 site in the rankings<\/span><\/li>\n
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (<\/span>Insivia<\/span><\/a>)<\/span><\/li>\n
- A Facebook video receives, on average, 135% more organic reach than a Facebook photo (<\/span>Socialbakers<\/span><\/a>)<\/span><\/li>\n<\/ul>\n
![\"How](\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/07\/the-human-brain-processes-visual-information-60000x-faster-than-text.jpg\")
<\/p>\n***<\/p>\n
Endless ways to Use Video in Your Marketing ToolKit<\/b><\/h3>\n
So how can businesses use videos to amplify their audience reach? At the heart of all video is about telling a story – your story to be precise. And the style, voice and length of your video can greatly impact what you are trying to achieve.<\/p>\n
Corporate Videos<\/strong><\/h5>\n
Marketers love using videos to tell their brand story, and it\u2019s not hard to see why. It is much more interesting to tell the history of your brand, what you stand for and what you are trying to achieve via a 3-minute video compared to 3 pages of text on your website.<\/p>\n
There are in fact many styles and types of corporate videos you can explore and a myriad of ways to use them. For example, corporate videos can include recruitment videos that emphasise company culture, corporate social responsibility videos or “before-and-after” case studies. When done right, these can help clients to identify with and feel closer to the brand.<\/p>\n
Corporate videos are great for filling time before presentations, creating brand awareness at corporate events, used for sponsorship, as well as creating brand awareness via social media. Optimise the money you\u2019ve spent on a good quality video by re-using it on different channels.<\/p>\n
- 6 out of 10 people would rather watch online videos than television. (<\/span>Google<\/span><\/a>)<\/span><\/li>\n