{"id":3273,"date":"2015-04-20T14:00:32","date_gmt":"2015-04-20T14:00:32","guid":{"rendered":"http:\/\/www.pixeltie.com.sg\/?p=3273"},"modified":"2025-08-19T11:29:59","modified_gmt":"2025-08-19T03:29:59","slug":"google-update-3-steps-to-get-your-website-ready","status":"publish","type":"post","link":"https:\/\/www.pixeltie.com.sg\/blog\/2015\/04\/20\/google-update-3-steps-to-get-your-website-ready\/","title":{"rendered":"Google Update: 3 steps to get your website ready"},"content":{"rendered":"<p><!--more--><\/p>\n<blockquote class=\"left\"><p>Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.<\/p><\/blockquote>\n<p class=\"left\"><strong>&#8211; Google<\/strong><\/p>\n<h4 class=\"left\"><\/h4>\n<h4 class=\"left\"><strong>So what does it exactly mean for my website?<\/strong><\/h4>\n<p>Your ranking will be downgraded on mobile search if your website is not mobile friendly.<\/p>\n<h4>&nbsp;<strong>To be considered mobile friendly, Google has said your website should:<\/strong><\/h4>\n<ul>\n<li>Arrange its content seamlessly to fit the user&#8217;s device<\/li>\n<li>Use text that is readable without zooming<\/li>\n<li>Avoid software that is not common on mobile devices, like Flash<\/li>\n<li>Place links far enough apart so that the correct one can be easily tapped<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3276 aligncenter\" src=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic1.png\" alt=\"pic1\" width=\"600\" height=\"257\"><\/a><\/p>\n<h3><strong>Here are Pixel Tie\u2019s 3 steps to get your website ready and maintain your ranking<\/strong><\/h3>\n<h5><span class=\"underline\"><strong>STEP 1: Test your website<\/strong><\/span><\/h5>\n<p><a href=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic2.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3277 alignleft\" style=\"margin-right: 50px;\" src=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic2.png\" alt=\"pic2\" width=\"169\" height=\"200\"><\/a><\/p>\n<ul>\n<li>Do the <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Mobile-Friendly Test<\/a><\/li>\n<li>Use <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-usability\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google\u2019s Mobile Usability Reports<\/a> to check common usability issues with your mobile site<\/li>\n<li>See <a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google\u2019s Mobile Guidelines<\/a> so that you can fix your usability issues and improve your mobile experience for your users<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><strong>STEP 2: Choose between a Mobile website and Responsive website<\/strong><\/h5>\n<p><strong>Do you want to build a dedicated mobile site or a responsive website?<\/strong><br \/>\nWhich ever you choose will depend on your goals and constraints as a company but either way it is time to move into mobile.<\/p>\n<p><a href=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic3.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3278 aligncenter\" src=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic3.png\" alt=\"pic3\" width=\"800\" height=\"298\"><\/a><\/p>\n<h5><span class=\"underline\"><strong>STEP 3: Optimize your website<\/strong><\/span><\/h5>\n<p><strong>2 Key points to keep in mind<\/strong><\/p>\n<ul>\n<li><strong>Usability over aesthetic<\/strong><br \/>\nBecause screen size is limited, you need to prioritize the most vital elements and make them prominent and easy to find.<\/li>\n<li><strong>Performance as priority<\/strong><br \/>\nAs global connectivity is unequal, load time should be short. When users are on the go, laggy websites will be abandoned.<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p><strong>3 actionable insights<\/strong><\/p>\n<ul>\n<li><strong>Simplify your navigation<br \/>\n<\/strong>Keep main navigation items at a minimum. Try a hamburger menu. Remember, your users should be able to navigate your site just as simply on a smartphone or tablet, as they can on their desktop.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic4.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3279 aligncenter\" src=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic4.png\" alt=\"pic4\" width=\"600\" height=\"340\"><\/a><\/p>\n<ul>\n<li><strong>Reduce load-time<\/strong><br \/>\nRemove redundant HTML, CSS and javascript lines. Try to keep your image resolutions low to reduce the number of times you ping the server to retrieve them.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic5.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3280 aligncenter\" src=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic5.png\" alt=\"pic5\" width=\"541\" height=\"340\"><\/a><\/p>\n<ul>\n<li><strong>Design for fingers<\/strong><br \/>\nGive your clickable elements sufficient breathing room. Apple\u2019s iPhone Human Interface Guidelines recommends a target size of 44 pixels wide by 44 pixels tall.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic6.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3281 aligncenter\" src=\"http:\/\/www.pixeltie.com.sg\/blog\/wp-content\/uploads\/2015\/06\/pic6.png\" alt=\"pic6\" width=\"292\" height=\"437\"><\/a><\/p>\n<p>For more about our services, <a href=\"http:\/\/www.pixeltie.com.sg\/contact\/\">send us a message<\/a>.<br \/>\nYou can also find this presentation on Slideshare.<\/p>\n<p><iframe loading=\"lazy\" style=\"width: 595px; height: 485px;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/MVpb9itH9zYAja\" width=\"595px\" height=\"485px\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. - Google So what does it exactly mean for my website? Your ranking will be downgraded on mobile search if","protected":false},"author":7,"featured_media":5616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[6,7,8,10],"class_list":{"0":"post-3273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-design","8":"tag-adaptive-design","9":"tag-google-search","10":"tag-mobile","11":"tag-seo"},"_links":{"self":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/3273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=3273"}],"version-history":[{"count":1,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/3273\/revisions"}],"predecessor-version":[{"id":5655,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/posts\/3273\/revisions\/5655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media\/5616"}],"wp:attachment":[{"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=3273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=3273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pixeltie.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=3273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}