How might we create a hybrid office environment where designers thrive? Dissecting hybrid A hybrid office is a working environment…
My research this month led me to try a pretty impressive text-to-video tool and to watch the Design League -…
Hollow Numbers Vanity metrics create an illusion of good results. Whilst they’re usually quite impressive numbers, they don’t provide valuable…
As part of our work at Pixel Tie, we frequently come across clients who are looking for User Experience(UX) consultancy.…
Most people would agree that providing a smooth and enjoyable user experience is something to always strive for, but examples…
After being interviewed on this matter by whatuserdo, I thought I will extend my point. It is not a secret that (pretty much) every website or another digital product is created in order to achieve some business objectives and a great UX is a tool to achieve them (unhappy users do not convert). In the
Let's say you have a website that works quite well for you, but nothing is perfect and you are aware that there is plenty of room for improvement in terms of user experience and your conversion rate. Online analytics services, such as Google Analytics, provide a lot of useful data to make sense of what
There are many convincing reasons for not basing design decisions on intuition, somebody's opinion or personal experience – it is against the core principles of user-centred design and can lead to many poor decisions (nobody reads users' minds). When so many tools for collecting data are available, it is hardly worth the risk of getting
According to the definition by Nielsen Norman Group (a leading voice in user experience field), user experience is all aspects of the end-user’s interaction with the company, its services, and its products. The total user experience encompasses more than just a user interface, thus having a team of UX professionals working at different stages of a project
To put it simply, copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to