user experience

Let's say you have a website that works quite well for you, but nothing is perfect and you are aware that there is plenty of room for improvement in terms of user experience and your conversion rate. Online analytics services, such as Google Analytics, provide a lot of useful data to make sense of what
There are many convincing reasons for not basing design decisions on intuition, somebody's opinion or personal experience – it is against the core principles of user-centred design and can lead to many poor decisions (nobody reads users' minds). When so many tools for collecting data are available, it is hardly worth the risk of getting
According to the definition by Nielsen Norman Group (a leading voice in user experience field), user experience is all aspects of the end-user’s interaction with the company, its services, and its products. The total user experience encompasses more than just a user interface, thus having a team of UX professionals working at different stages of a project