Whether you are a Fortune 500 MNC or a startup, every company will require some kind of marketing strategy to…
When we talk about content marketing, many of us think about the print word- long form content and articles that people read and share, or share without reading. Many forget that video is a form of content as well, delivering a higher impact because of its engaging nature that requires more than just your visual
There used to be a time when email marketing was the primary channel for internet marketing. Then social media was introduced, and it evolved to be a pretty good online marketing medium. But was it really the death of email marketing? Email marketing is still an extremely potent online marketing channel. And if you do it
Today, more and more brands are using content as a way to draw potential customers to them. Unlike traditional advertising…
In our line of work, we’ve met many small business owners who are keen to start using content marketing to…
In a world where marketers are burning most of their budget on low return display campaigns (0.02% rate click) and…
If you subscribe to the Facebook pages of SGAG, Tech In Asia and Coconuts Media, you might have noticed that…
It is only one part of a success story when your marketing and SEO strategy succeeds and a user comes to your website – the user needs to stay there and hopefully become a customer or a regular visitor. A good visual design certainly helps to create a positive first impression, but only providing the
Let me ask you a question. How much time does it take for you to write a good piece of content? Orbit Media Studios recently did a research that included 1000+ bloggers. As per their findings, it takes anywhere between 2 to 8 hours to completely write and publish a blog post. I don’t know
Ad-blocking isn't new, but the topic gained prominence, or should I say exploded, with Apple's release of its latest iOS9. The new OS brought along ad-blocking extensions to the Safari web browser and allowed ad-blocking apps on its Apple store. There has been lots of discussion online about how ad-blocking can kill content publishers who