Being French and living in Singapore, I’ve always been fascinated by how government campaigns conducted in the two countries reflect…
We’ve seen the rise of UX designers. Finally, companies understand that designing a website or mobile app to optimise and…
When we talk about content marketing, many of us think about the print word- long form content and articles that people read and share, or share without reading. Many forget that video is a form of content as well, delivering a higher impact because of its engaging nature that requires more than just your visual
Today, more and more brands are using content as a way to draw potential customers to them. Unlike traditional advertising…
In our line of work, we’ve met many small business owners who are keen to start using content marketing to…
If you subscribe to the Facebook pages of SGAG, Tech In Asia and Coconuts Media, you might have noticed that…
It is only one part of a success story when your marketing and SEO strategy succeeds and a user comes to your website – the user needs to stay there and hopefully become a customer or a regular visitor. A good visual design certainly helps to create a positive first impression, but only providing the
Let me ask you a question. How much time does it take for you to write a good piece of content? Orbit Media Studios recently did a research that included 1000+ bloggers. As per their findings, it takes anywhere between 2 to 8 hours to completely write and publish a blog post. I don’t know
To put it simply, copywriting is any writing done for a business, with the aim of selling a product or service. It is often used to persuade people to think a certain way about a brand/product. Unlike news or editorial writing, copywriting is all about getting the reader to take action- to buy, subscribe to