This month my research led me to play with some AI-generated text-to-image tools like a lot of you if I refer to my newsfeed. And without knowing how, I ended up on a stunning AI-generated video that recently won a Prize at the Cannes Short Film Festival.
I also learnt two or three things about the significance of several well-known logos and found solace in a hypothesis I had heard back in Fine Art School. The assumption that the McDonald’s arch would actually represent a mother’s breasts (feeding the world of her junk food).
Then, I squandered an hour of my life attempting to buy some Studio Ghibli music boxes, which, of course, don’t exist but come straight from the imagination of a talented 3D artist.
In other words, a month filled with amazing new artistic discoveries, some of which are included below.
‘The Crow’ Video generated by AI
A computer artist called Glenn Marshall has recently given a glimpse of its potential and even won the Jury Award at the Cannes Short Film Festival for his AI film ‘The Crow’.
To quickly summarise his process, he looked at video sites every day in order to find an interesting video he could abstract into something else. He then discovered PAINTED on YouTube — a short live action dance film — and prompted his AI tool to generate a video of “a painting of a crow in a desolate landscape” based on the original video.
AI artistry is a vast topic that would require much more than a LinkedIn post to be developed but let’s just not forget what creativity is and the role of tools. And starting from this premise, I believe that the more we will chase new tools to “be creative” the more we will drift away from what creativity is.
Famous logos decrypted by Logochest
Excuse him for the couple of spelling mistakes and enjoy how LogoChest decrypts the logos of major brands with playful diagrams. You will never look at these logos the same way again.
Animated Studio Ghibli Music Boxes
Magical and imaginary music boxes (so save yourself the time and effort of looking for where to buy them as I did) done by marvelous_media_engine in tribute to the work of Studio Ghibli.
I love how their movies are filled with such warm feelings and I hope this reflects that essence.
After commissioning research, games maker Hasbro discovered that 8/10 people fight when playing Monopoly and that the game was potentially beneficial for personal and emotional development.
This is especially relevant for children as it gives them an opportunity to express their emotions, set boundaries, stand up for themselves, and resolve conflict within their homes.
An insight that led to the development of a standout campaign by creative agency KesselsKramer.
2 takeaways from this work:
🔎 Research helps you understand your customers to create more relevant ads (apart from affecting sales and the cost of your ad).
📣 Marketing is not about telling people what they need, it’s about relating to your audience on an emotional level.
Expressive Caricatures by Pablo Lobato
A connection between Pablo Lobato and Pablo Picasso is obvious when you consider their geometric forms and the use of solid colors. His utilization of pop culture themes and the caricatured twist he gives them are amusing and intriguing.
World Food Programme: Hunger Plate
A powerful campaign with a strong concept that speaks volumes for the UN World Food Programme. For more details on its production, check this work in detail on Behance.
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